[{"data":1,"prerenderedAt":378},["ShallowReactive",2],{"wiki-playbook\u002Fsediment":3},{"id":4,"title":5,"body":6,"description":370,"extension":371,"meta":372,"navigation":373,"path":374,"seo":375,"stem":376,"__hash__":377},"wiki\u002Fwiki\u002Fplaybook\u002Fsediment.md","第二章 · 客户沉淀（身份资产化）",{"type":7,"value":8,"toc":358},"minimark",[9,21,24,28,104,112,117,120,131,157,160,210,214,224,256,260,274,289,293,299,322,344,346],[10,11,12],"blockquote",{},[13,14,15,16],"p",{},"目标：识别客户身份，把「一次性流量」变成「带画像的可运营资产」。\n对应增长模型：",[17,18,20],"a",{"href":19},"\u002Fwiki\u002Fmethodology\u002Fgrowth-hacking#%E7%AC%AC%E4%B8%89%E7%8E%AF-retention-%E7%95%99%E5%AD%98","AARRR · 留存基础",[22,23],"hr",{},[25,26,27],"h2",{"id":27},"身份识别与打通",[29,30,31,47],"table",{},[32,33,34],"thead",{},[35,36,37,41,44],"tr",{},[38,39,40],"th",{},"能力",[38,42,43],{},"说明",[38,45,46],{},"价值",[48,49,50,65,78,91],"tbody",{},[35,51,52,59,62],{},[53,54,55],"td",{},[56,57,58],"strong",{},"unionid 打通",[53,60,61],{},"通过 unionid 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全量打标：老客等级、上次到店、消费偏好\n","text",[128,129,125],"code",{"__ignoreMap":130},"",[105,132,135],{"title":133,"type":134},"避坑清单","warning",[136,137,138,145,151],"ul",{},[139,140,141,144],"li",{},[56,142,143],{},"别一次性发太多","：批量导入后分批发欢迎语，避免短时间内大量消息触发风控",[139,146,147,150],{},[56,148,149],{},"话术要让老客有熟悉感","：如「您是我们 XX 门店的老朋友，以后联系更方便啦」",[139,152,153,156],{},[56,154,155],{},"手机号匹配率通常 30%-60%","：不是所有手机号都能匹配到企微 userid，正常现象",[113,158,159],{"id":159},"身份打通的常见场景",[29,161,162,175],{},[32,163,164],{},[35,165,166,169,172],{},[38,167,168],{},"场景",[38,170,171],{},"打通前",[38,173,174],{},"打通后",[48,176,177,188,199],{},[35,178,179,182,185],{},[53,180,181],{},"客户先关注公众号后加企微",[53,183,184],{},"被识别为两个人",[53,186,187],{},"识别为同一人，画像合并",[35,189,190,193,196],{},[53,191,192],{},"客户在小程序下单后到店扫码",[53,194,195],{},"线上线下订单分散",[53,197,198],{},"订单汇总，算出真实 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