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门店连锁快餐用飞鱼SCRM 桌台码扫码点餐获客,三个月沉淀 4.2 万私域客户,月复购率从 12% 提升到 27%,企微社群贡献 18% 营收。","餐饮",{},[209,212,215],{"label":210,"value":211},"私域客户","4.2 万",{"label":213,"value":214},"月复购率","12%→27%",{"label":216,"value":217},"社群GMV占比","18%","\u002Fcases\u002Ffastfood-chain","12 家门店",{"title":122,"description":205},"cases\u002Ffastfood-chain","BYM6oaDk-IHKp0STmpA0ynw8qSL2iELPKTftn34eJb0",{"id":224,"title":225,"body":226,"date":303,"description":304,"extension":102,"industry":305,"meta":306,"metrics":307,"navigation":114,"path":317,"scale":318,"seo":319,"stem":320,"__hash__":321},"cases\u002Fcases\u002Fmilk-tea-chain.md","某茶饮连锁:次卡月卡 + 社群运营,会员月消费频次翻倍",{"type":8,"value":227,"toc":297},[228,230,233,235,246,248,253,259,265,271,275,289],[11,229,13],{"id":13},[15,231,232],{},"某区域茶饮品牌,5 家门店,客单价 18-25 元。茶饮是高频刚需品类,但品牌面临新茶饮品牌密集竞争,优惠券大战打不起,也打不赢。",[11,234,20],{"id":20},[22,236,237,240,243],{},[25,238,239],{},"复购高度依赖门店自然流量与路过客群;",[25,241,242],{},"小程序有会员体系,但触达靠短信,打开率不足 1%;",[25,244,245],{},"下午 2-5 点闲时段产能闲置严重。",[11,247,36],{"id":36},[15,249,250,252],{},[40,251,42],{},":收银台 + 取餐口活码引导「加企微领电子小票积分」,配合小程序下单后企微推送「点单进度」,把小程序会员同步沉淀到企微。",[15,254,255,258],{},[40,256,257],{},"频次",":主推「10 杯次卡」(享 8 折)与「月度畅饮卡」;次卡剩余杯数通过企微定期提醒,临期自动推送「还剩 2 杯,本周用掉送小料券」。",[15,260,261,264],{},[40,262,263],{},"时段",":下午 2-5 点向门店 3 公里内会员定向群发「下午茶第二杯半价」,闲时段单量提升明显。",[15,266,267,270],{},[40,268,269],{},"社群",":每店一个福利群,早间推「今日特调」、午后推「限时优惠」、晚间做「晒单有奖」;会员日群内首发新品内测名额,制造专属感。",[11,272,274],{"id":273},"成果第-10-周","成果(第 10 周)",[22,276,277,280,283,286],{},[25,278,279],{},"企微会员 1.8 万,占小程序会员的 64%;",[25,281,282],{},"会员月均消费频次从 1.8 杯提升到 3.6 杯;",[25,284,285],{},"次卡渗透率 23%,储值与次卡锁定未来 3 个月消费;",[25,287,288],{},"下午茶时段营收占比从 9% 提升至 17%。",[81,290,291],{},[15,292,293,294,296],{},"茶饮品类打法详见",[87,295,196],{"href":195},"的「客单与频次」与「时段营销」模块。",{"title":93,"searchDepth":94,"depth":94,"links":298},[299,300,301,302],{"id":13,"depth":94,"text":13},{"id":20,"depth":94,"text":20},{"id":36,"depth":94,"text":36},{"id":273,"depth":94,"text":274},"2026-06-30","5 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